Affective Writing: Turning Technical Documentation into an Emotional Experience for the User
Webinar Summary
Presented By:
Ellis Pratt, Sales and Marketing Director
| Cherryleaf
Many organizations are starting to look at creating a “customer experience strategy”. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company. So do those writing technical documentation need to adapt to these changes?
In this presentation, we’ll ask should you write technical documentation that also provides users with a more emotional experience? If so, how should you do it?
