Building a Metadata Management Plan: The Foundation for Searchability, Personalization, and Intelligent Content
Webinar Summary
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Metadata is the engine behind every scalable, AI‑enabled content ecosystem. It determines how content is found, assembled, reused, delivered, governed, and personalized. Without a strong metadata strategy, organizations struggle with findability, inconsistent experiences, and inefficient content operations.
In this webinar, you’ll learn how to design and implement a practical metadata management plan that enhances searchability, supports personalization, and unlocks automation across your content lifecycle.
Join Con Gottfredson, Founding Partner & Chief Learning and Job Performance Strategist at APPLY Synergies, and Chris Kocher, Senior Solutions Architect at MadCap Software, as they break down the essential components of a modern metadata framework. You’ll discover how to identify the right metadata categories, align structures to organizational goals, and ensure consistent application across teams and tools.
Whether you’re modernizing an existing content ecosystem or creating a metadata strategy from the ground up, this session will help you establish a durable foundation for intelligent, future-ready content.
