Get a demo

For Tech Docs:

Flare Flare Online IXIA CCMS

For Learning & Dev:

Create

Bringing all of your content under one unified content and AI-Readiness platform:

Syndicate

Customers

Customer Success Stories Customer List Why MadCap Software

Showcases

Customer Showcase Customer Testimonials

Pricing

Learn

Blog Webinars Videos & Tutorials White Papers User Documentation

Train & Build

Certified Training MAD Flare Certification Flare Templates Plugins, Utilities & API Docs Customer Onboarding

Connect

User Conferences Community MadCap Scholar Program MadCap Insider Newsletter AI Portal

Get Support

MadCap Flare Online Free Trial MadCap Flare Free Trial

Flare

Flare Online

IXIA CCMS

Pricing

Get a demo

Authoring Solutions

For Tech Docs:

Flare

On-prem topic-based authoring and publishing

Flare Online

Flare + cloud-based authoring, project management, collaboration, hosting, analytics

IXIA CCMS

Enterprise-class component content management system (CCMS)

For Learning & Dev:

Create

Workforce Training and Development

Platform

Bringing all of your content under one unified content and AI-Readiness platform:

Syndicate

A centralized delivery hub that powers intelligent content and knowledge experiences across every channel

Chat with Sales Get Support Contact Us

Is your proprietary content ready for AI?

Explore AI Portal

Customers

Customer Success Stories

Customer success stories from leading brands

Customer List

View our global customer list by industry

Why MadCap Software

Best-in-class software backed by world-class support

Showcases

Customer Showcase

View our customer showcase to see what’s possible

Customer Testimonials

Read customer reviews and testimonials from G2 and more

Chat with Sales Get Support Contact Us

Featured Customer Success Story

Rivian Uses MadCap Software to Embed Interactive Owner’s Guide in Vehicle’s Infotainment Dashboard

Illustration of Rivian customer success outputs

View the Success Story

Learn

Blog

News, tips and insights from the leader in content development

Webinars

Advance your skills with webinars taught by industry experts

Videos & Tutorials

Watch our videos and learn more about MadCap Software products and tools

White Papers

Gain valuable insights and knowledge and stay up-to-date of industry trends

User Documentation

Access MadCap Software's Online Help and Knowledge Base

Train & Build

Certified Training

Maximize your return on investment with instructor-led training

MAD Flare Certification

Flare Templates

Plugins, Utilities & API Docs

Customer Onboarding

Connect

User Conferences

Learn from peers and industry leaders at our user conferences

Community

MadCap Scholar Program

MadCap Insider Newsletter

AI Portal

Chat with Sales Get Support Contact Us

dita services

Your trusted partner for DITA expertise and streamlined content creation.

Explore DITA services

Translation

Trusted for flawless global localization and translation services.

View MadTranslation services

MadCap AI Portal

Well-managed proprietary content is rocket fuel for AI.

Unlock your potential

MadCap Flare Online

MadCap Flare

MadBlog

Blog Home News MadWorld eLearning MadCap Flare CCMS Tips & Tricks Translation User Stories Webinars

Category: Content Strategy

Smart Companies and Their Content Strategy – It All Comes Down to Return on Investment

Posted by Jose Sermeno

March 2, 2023

View Newer 15 16 17 18 19 View Older

Have a suggestion for a blog article? Submit it here

Stay Up to Date. Sign up for the MadCap Insider Newsletter

Get free resources, product updates, live webinars, event information,
promotional offers and more delivered to your inbox every month.

1660 17th Street, Suite 201
Denver, CO 80202

Toll Free (US/Canada): +1 888-MADCAP1
Direct: +1 858-320-0387

Products MadCap Flare MadCap Flare Online MadCap IXIA CCMS MadCap Create MadCap Syndicate Solutions Industries

Services Onboarding Training Consulting Technical Writing Translation MAD Certification

Company About Careers Events News & Media Channel Partners Scholar Program Government

Resources Technical Support Sales Support Contact Us MadCap Software Job Board Sitemap

Legal

Terms and Conditions Privacy Policy Do Not Sell or Share My Personal Information Service Level Agreement Security AI Security and Privacy Policy

Copyright © 2005-2026 MadCap Software, Inc. Use of this website signifies your agreement to the Terms of Use Agreement and Privacy Policy. Certain MadCap Software technologies included in the software are protected by the following U.S. Patents: 7,934,153; 9,058,312; 11,126,787; 11,526,484.

Free Trial Free Trial